Our Capabilities
Capturing the value of the deal – Managing people risks and opportunities
JMOSC Investments & Consulting (JMOSC) helps companies and private equity firms around the world achieve greater and accelerated value from their deals. We manage the people risks and opportunities inherent in all types of business transactions – including mergers and acquisitions, joint ventures and private equity deals.
We provide strategic, high-quality, anticipatory and responsive Mergers and Acquisitions consulting advice for the planning, process, analytics and decision making that contribute to the success of your deal.
How JMOSC Investments & Consulting helps accelerate value creation
We work across all phases of Mergers and Acquisitions transactions, from pre-deal strategy, due diligence, Day One and ‘stand-up’ through to extended integration:
> Pre-deal
> Mergers and Acquisitions training for HR and other business professionals on critical people issues
> Customised Mergers and Acquisitions Playbooks – a practical how-to manual for organising the HR function to prepare for and act on a transaction
> Due diligence
> Do by close
> Buyer and seller due diligence at the country level, focused on financial, cultural, operational and
retention issues
> Negotiation support for the purchase and other deal agreements
> Coordination with tax, finance, legal, operations and other advisers to quantify and manage human capital liabilities, risks and opportunities
> Post-close integration and 'stand-up'
Immediate and extended integration planning and execution built on the results of due diligence and aligned with the deal's strategic objectives.
Developing Strategy
Step One – High Level Strategy
To begin, we first we need to develop several high-level strategies. Let’s say that after some research, discussion, and introspection, we determine our top three, high level social media strategies.
> Increase Awareness (develop brand)
> Build Community (engage prospects)
> Generate Publicity (free-ink)
While these might also look like’goals’, they are strategies too. The primary and ultimate goal in any successful business strategy is to increase revenues. Each of the three strategies above are dependent the one another. They are all directly connected to each other and any one; will drive, increase, and improve the remaining two.
Let’s suppose we decide to start with a grass-roots approach by choosing ‘Building Community’. Be aware that Building Community is more than just a buzz-word. It refers to actually developing a following and engaging our customers and prospects in each of the social media platforms from blogging to microblogging, to Facebook or MySpace, to RSS feeds and comments, to more email list sign-ups.
Step Two – Mid Level Strategy
The second step in our strategic plan is to develop a mid level strategy. This is accomplished in the same way as we developed the high level strategy. We start with chosen the high level strategy ‘Build Community’ and look at each of the possible social media strategies that will best accomplish our goals. We must realize that Building Community is probably the most ambitious and most resource intensive strategy in the list, while also returning the most significant pay-off of any identified.
When we take a close look Building Community and determine our mid level strategies we might find the following list.
> Build Your Twitter Following
> Drive Traffic To Your Blog
> Increase Your Facebook Fans
> Double Your Email List
> Generate Link Love, Google Juice and Other SEO Enhancements
Be aware that you could have chosen any of the other high level strategies and continued to follow this outline to develop a social media marketing plan developed around that strategy. Given enoughresources, you are wise to go back and develop an integrated plan that includes all of the high level strategies you have identified above.
Step Three – Low-Level Strategy
The third and last step in developing a sound social media strategy is to now choose one of the mid level strategies. For the purpose of this article, we will choose ‘Drive Traffic To Your Blog’.
So, at this point we have determined that:
> To ultimately increase revenues, we need to augment our existing marketing plan by utilizing social media marketing.
> Of the high level strategies we developed, we’ve chosen ‘Build Community (Engage Prospects)’ to develop first.
> Of the mid level strategies we have chosen 'Drive Traffic To Your Blog.'
To fully develop the third step, low level strategy, it is helpful to use the old rule from cub-journalism, The Five ‘W’s’; Who, What, Where, When, Why, and How. Let’s look at each.
> Who’s going to do it?
> What’s going to be done?
> Where are we going to do it?
> When are we going to do it?
> Why are we doing it? And,
> How are we going to do it?
Lets’ rearrange the Five ‘W’s’ to make it more logical to follow and actually insert the proper strategic answers.
What: We are going to develop and implement a social media strategy that will “Drive Traffic to Our Blog”.
Where: We are going to implement that strategy both on and off line to fully integrate our existing conventional marketing strategies and our newly developed social media marketing strategies.
When: Once our plan is fully developed we will begin implementation immediately.
Why: We need to connect with our audience, demographics, community, customers, and prospects to get them engaged in our brand and increase awareness, which will ultimately increase revenues.
Who: We will execute this strategy with in-house staff with only a little assistance from our external marketing company.
How: We will utilize all of the available tactics and tools that social media and the internet has to offer.
OK, our three levels of Strategy are complete for this one high level/mid level campaign. Next comes the Tactics.
Step Four – Tactics
When developing successful Tactics for each low level strategy you have identified, you must have some knowledge of what’s available to you in both existing tactics and their corresponding tools. This requires some research on your part or the assistance of someone who understands what’s available and how they have been used successfully.
